Dr. Simon Sigué

Associate Dean, Faculty of Graduate Studies

Dr. Simon Sigué

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Education

  • PhD 1999 Business Administration (HEC Montreal)
  • MSc 1995 Marketing (HEC Montreal)
  • DESC 1991 Marketing (ESSEC of Douala)

Biography

Dr. Simon Sigué is the Associate Dean, Operations, Faculty of Graduate Studies and a Full Professor of marketing. He is a former Chair of the Department of Marketing, Entrepreneurship, and Information Systems at the Faculty of Business. His well-published research covers such topics as franchising, marketing channel, customer relationship management, game theory, international marketing and trade, and corruption.